Rice, Rice, Baby.

We delivered a punchy digital campaign for Men’s Health featuring England star Declan Rice, blending high-impact visuals with raw, authentic storytelling. Shot inside the legendary Mildmay Working Men's Club in Stoke Newington, the interview with Gordon Smart brought a gritty, real-world energy to the series. Alongside the digital cover, we produced a suite of social-first video assets optimised for multiple formats. The campaign smashed through 1 million views across platforms, with standout traction on YouTube.

Proof that bold creative and cultural relevance drive results.